Our Story

About us and our journey to where we are now

How It All Began

Co founder Julie Wieczorek became a make up artist in 2002 through her passion for Art. Growing up near the Cornish moors as a horse rider and huge animal lover inspired Julie’s view on make up and make up artistry to be quite different to that of a more cosmopolitan make up artist. Julie believes that less is more and that there is no need to use skin harming chemicals when we have all the beautiful natural ingredients and colours that our Earth has to offer.

The welfare of animals and the environment along with skins health have always been Julie’s priority and she was frustrated that she couldn’t find these types of products for her kit. She also felt, with the fast growing choice of gimmicky make up products and colour choices, it was too confusing for the more natural make up wearer. So, while on maternity leave, Julie decided to look into creating her own range of products.

Julie then went through the unexpected and very sad trauma of losing her baby son at birth. After going through the initial devastating grieving stage Julie had a sudden urge to channel her feelings into her passion for her make up artistry and developing her product range.

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The Perfect Range

Julie teamed up with natural skincare enthusiast Guy Hanson (co founder) and they worked closely with other natural specialists and manufacturers. With all their skills combined they created a perfect range. (See below for all the amazing benefits) and with Julie’s comfort of Angels after her sad loss they called their company “Angel Face Mineral Cosmetics” in memory of her Angel Ben and also to represent the gentleness of the products.

Julie had built a very successful make up artistry career and was in high demand, working between Cornwall and London so she used the opportunity to trial their new product range on hundreds of wedding and prom clients and even top models at London Fashion Week, Miss England finals, high end corporate events and big name magazine editorials! All with perfect results and amazing feedback every time.
Julie and her team of Angel Face make up artists gained awards as top make up artists in the South West which speaks volumes for not only their skills but also the amazing products.

The Packaging

Once Julie and Guy realised they had a great product they then spent a long time perfecting the packaging and finally launched their unique rustic image and innovative eco and sustainable packaging refill concept where you purchase a ‘pot for life’ that’s made beautifully and robust enough to want to keep forever and simply keep refilling it with our recycled, biodegradable and recyclable refills. They later added the eco pots to the range as a completely plastic free sifter pot alternative, then the samples in compostable packaging and then the skin care in fully recyclable aluminium and glass.

Julie and Guy are very proud to have recently launched our new completely unique pot for life which are made completely in Cornwall from recycled fishing nets salvaged from the sea with a completely unique sifter concept.

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Name Change

Julie and Guy then faced a big challenge with a trademark dispute with a leading cosmetic company which resulted in the brand name having to be changed. That’s when the name “All Earth Mineral Cosmetics” was born which we feel reflects the brand perfectly.

Eco Swap Service

We have also introduced our unique “Eco Swap” Service where, when you purchase our products you can send your old brand plastic and mixed material containers/brushes to us in a stamped addressed bag and we can fully recycle them through the Terracycle project. Just choose this option on checkout.

Did you know that make up brushes can not be recycled through your normal recycling due to the handle and bristles being different materials?
This is why we also offer our Terracycle service for disposal of these too as they can be fully recycled, yes we really have thought of everything!

All Earth Mineral Cosmetics Skin Tone Guide

Support

Julie, Guy and their team of professionals care about their customers getting the best out of their lovely All Earth products and learning how to use them so offer a full support service.

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There is a skin tone guide on the website and cute samples to ‘try before you buy’ with free p&p.

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There are ‘how to’ videos, tips & tricks and FAQ’s on the website.

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There is a customer support service on social media and website where all questions are answered within 24 hours.

Skin tone guide

How To Videos

Facebook Support

Award Winning

Here at All Earth Mineral Cosmetics we are proud to announce that we have recently won the National Health Beauty & Wellness award 2020 for the most eco conscious cosmetic brand in the UK.

Julie and Guy are over the moon with the recognition of their Ethos and innovative brand which they have both worked so hard on and both feel so passionate about..

If you are after a simple to use multi use product range with your skin health and welfare of animals/environment being a priority to you, then All Earth products are just what you are looking for.

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