Mineral Foundation
£2.00 – £29.00
The unique blend of ingredients in our ‘bismuth free’ loose powder foundation makes it versatile, comfortable to wear, suitable for the most sensitive of skin, buildable coverage, flashback free, light sun protection, and very long-lasting.
It can be applied dry, mixed with cream, balm, water, serum, or sun cream to create a consistency that adapts to your skin type and requirements.
Please see our foundation skin tone guide to select the right shade for you.
Samples – Try before you buy.
Shot – adjust your shade or add a splash of colour.
Refill – Use in conjunction with our refillable Pots for Life.
Pots for Life – Unique recycled and recyclable pot made from reclaimed fishing nets.
For more information on this product go to the description below.
Our loose mineral foundations are quite unique in their blend of ingredients. They contain kaolin which means they offer better coverage, last longer and a little goes a long way making them more cost-efficient. The kaolin and plant-based allantoin are both anti-inflammatory so, along with being free from bismuth oxy-chloride (a mineral that over 60% of people are allergic to) makes the product gentle for the most sensitive of skin and even suitable for acne, psoriasis, and eczema-prone skin.
Our loose mineral foundation is designed to lay like a veil on your skin so does not clog your pores (non-comedogenic) allowing your skin to breath underneath so, therefore, lasts longer and does not cause breakouts. The added ingredients actually make our mineral foundation naturally healing to the skin and, when worn regularly, will help to balance the skin's ph. levels.
As long as you moisturise before hand, use a quality brush to apply with and do not apply too much at a time, our loose powders will apply like a dream creating a flawless finish. The denser the brush the heavier the foundation will apply.
Being loose powder means it can be mixed together in shades if need be and also has a longer shelf life as no binding agents are needed so therefore no preservatives added. It also makes it easier to offer refills making them more eco friendly. The kaolin blend allows the product to mix well with creams, water and serums to create what ever consistency you like.
We have designed our 6 shades to cover a large range of skin tones from our experience as make up artists we have worked with every skin tone you can think of, each one has its own ratio of pink, peach, yellow, red and black undertones and the shades will oxidise to blend with your own skin tone too. We are currently working on formulating even darker shades at the moment.
With the coverage that the foundation offers along with its anti inflammatory benefits also makes it perfect for rosacea prone skin.
Please see our how to videos and tips and tricks section for more advice.
We use the following colour scale to distinguish between the tones of our foundations….
01 – for very fair skin with pink undertones, which can burn rapidly in the sun (typically for people with blue vein colouring)
02 – fair skin with more yellow undertones, which can burn rapidly in the sun (typically for people with blue vein colouring)
03 – fair to medium skin tone with pink, peach or yellow undertones which can tan easily (typically for people with blue or turquoise vein colouring)
04 – Olive/Mediterranean skin tones which can tan easily, or Asian/Eastern skin tones (typically for people with green vein colouring)
05 – dark skin which can tan easily with ashy, peach or black undertones (typically for people with green vein colouring)
06 – dark skin which can tan very easily with red or black undertones (typically for people with green vein colouring)
Titanium Dioxide
Zinc Oxide
Iron Oxides
Kaolin
Allantoin
Mica
Silica C177007, C177288
courtney.oaida (verified owner) –
It has been a huge struggle to find mineral foundation in plastic-free packacking that is high quality, shipped quickly, and not extremely overpriced. In the US, low-waste packaging a clean ingredients still have a long way to go. I am thankful to have found this company and their product! Goes on really smooth and my husband immediately commented on how nice it looks. It’s a winner!
Maggie Gibbs (verified owner) –
Absolutely brilliant!
Angel Face –
Thank you Maggie x The All Earth Team
Lynne Caldwell (verified owner) –
It’s not often that I buy a foundation more than once….I’ve bought this product numerous times! It’s light, covers well and looks like skin only better, which is what we all want from our foundation! Easy to apply, and lasts well.
Michelle –
Delighted with this mineral powder foundation. I have wanted to make the switch to more environmentally friendly make-up for a while but I was still a bit nervous as I hadn’t used powder foundation before. I found it so easy to mix in with any of my moisturisers or spf as a “BB cream”, and if I feel like more coverage, a quick once over with my brush gives me a lovely natural look. I get just as much coverage as my previous foundation in a more convenient, easy-to-use, flexible format. And I’m much happier that my money goes to a company that is more conscious of the environment. The chance to find your right shade with generous samples is fantastic too.
Michelle Atkinson (verified owner) –
If I could give more stars I would.
Everything about this company makes my heart sing:
• super environmentally conscious
• researched ingredients which help skin as much as possible
• the packaging is plastic free and gorgeous
• their customer service is amazing! I royally messed up my order and it was no trouble to them, they sorted and kept me updated with progress
• the products themselves are an absolute dream to use (before I was a complete sceptic of whether this make up would work/last/be right for my skin) however with their super helpful video tutorials, generous sample sizes and excellent customer care and advise I can honestly say I am going to be a lifelong customer. I also tell all of my friends about their wonderful wares.
Keep up the amazing work and I look forward to ordering from you again in the near future!
Many thanks.